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Nickelback Teams Up With United Way for Annual...

Tue, Nov 15, 2011 at 7:25 PM

Nickelback will take the stage for the 2011 United Way Thanksgiving Halftime Show during the first game of the NFL's tripleheader when the Detroit Lions host the Green Bay Packers at 12:30 p.m. ET. The game and halftime show will be broadcast live on FOX.

"We are honored to perform at the United Way halftime show on Thanksgiving Day," commented Chad Kroeger of Nickelback. "We always love playing in Detroit, our fans there have been tremendously supportive of us through the years and we can't wait to come back and celebrate an exciting day for the Lions and the city of Detroit.

"In addition, American Idol Season 10 runner-up Lauren Alaina will kick off the game in Detroit with the national anthem. She will be joined by PLAY 60 youth ambassadors from the NFL Youth Education Town -- Boys & Girls Club at the Dick & Sandy Dauch Campus in Detroit, a United Way agency. The PLAY 60 youth ambassadors will then help form the fan tunnel during player introductions.

The halftime show, highlighted by Nickelback's performance, aims to inspire viewers to LIVE UNITED®, United Way's call to the public to get involved in the community by focusing on the building blocks of life: education, income and health. Now in its 38th year, the United Way/NFL partnership connects NFL PLAY 60 with United Way's 2018 goal to get 1.9 million more young people healthy and active.

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and wellness with partner organizations like United Way. PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 PLAY 60 youth events since the campaign launched.

"We're grateful to Nickelback for donating their time and resources to the United Way Thanksgiving Halftime Show," said Tracey Holmes, NFL partnership director at United Way Worldwide. "Nickelback is demonstrating how they LIVE UNITED® by giving something back during the holiday season.

"This is the 13th year that United Way has worked with the NFL on the Thanksgiving Halftime Show to inspire NFL fans across the country to get engaged in their communities. Previous performers at the Thanksgiving Day Halftime Show have included Detroit-native Kid Rock, Mariah Carey, Bon Jovi, Mary J. Blige, John Mellencamp, Enrique Iglesias and the Goo Goo Dolls. It takes hundreds of people from throughout southeastern Michigan volunteering their time and talents to deliver the 10-minute show, which is produced annually by sports/entertainment company e2k.

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