SEO Contest At IIIT Hyderabad,Being relevant is one of the main focuses of search engine optimization in 2012. People are looking for search results closely related to their query, and engines are looking to serve the public the most. Therefore, content and links need to have a special connection on every level. The use of LSI keywords and different other SEO tools is preferred when trying to find websites in the same niche. This shift is good for webmasters, as well and can result in higher conversion rates.